How to Make Your House Appeal to Millennials
Everyone has heard the story of millennials. They are living at home with their parents longer than any other generation, they are choosing to rent instead of buy, and are pegged as not wanting to have responsibility.
However, this is not true of all millennials as they are poised to become the largest demographic of buyers in the market over the next several years.
If you want to make your house appeal to the millennial generation you are going to need to think like a millennial. Their desires in a house are different than that of the generations before them.
Knowing what they are looking for in a house will help you know how to prepare your house to entice the millennial generation.
What Millennials are Looking for
The house features that grab the attention of millennials include things like open floor plans, single story homes with split floor plans, media rooms and hardwood floors. Look for ways that you can highlight any of these features in your own home to appeal to this generation of homebuyers.
Your Neighborhood Matters
The location is just as important, or more important, to this generation than the house itself. Millennials like to be close to the action and many prefer places where they can walk to shopping and restaurants. Use your listing to highlight the benefits of living in your neighborhood.
If you are part of a Homeowner’s Association that has great amenities, be sure to mention it. If your home isn’t close to the action, but provides quick and easy access to the expressway, highlight it in your listing.
Think Green
The millennial generation is more eco-friendly than any other generation. They have grown up with a society that has pushed the importance of this matter. As a result, they are looking for houses that fit the part.
Highlight any environmentally friendly features in your house. This could be as simple as drawing attention to your energy efficient windows.
Simple and Modern
Millennials as a whole prefer houses that are clean and modern. Your house doesn’t necessarily need to be a modern architecture for you to meet this need.
Think of ways to simplify your house. Remove the extra clutter. Make sure that your house appears clean and remember the old saying that “less is more.” Stage each room to showcase the features without adding too much furniture.
Strategic Marketing
If you want to reach the millennial generation you need to market where they will see it. The majority of millennials, and other buyers, are searching online for their first or next home. Make sure your listing is included on the popular real estate websites and social media sites.
Platforms like Facebook are helping houses on the market to be noticed by potential buyers.
Millennials are set to take over the real estate market within the next few years. If you want to help insure a fast sale for your house you need to make your house appeal to the millennial buyer. Determining this generation as your target market will help you know how to prepare your house, listing, and marketing to find a buyer.