Using 5 Descriptive Words To Power Up Your Home Listing
Your home listing is your most important tool when you’re looking to get a great offer from buyers. The words that you choose to use to describe your property can have much more power than you may expect. Think of your home listing as the first impression that your property will have on buyers. Just like meeting a new person in a social situation, first impressions are extremely important.
Some people may try to avoid overly descriptive language because they are afraid to put off buyers. While flowery adjectives can be overdone, some carefully chosen descriptive phrases can make all the difference. In some cases, the correct choice of words may actually drive up the dollar amount of the offers that you receive. Here are five words that you can use to make your home listing more attractive.
“Granite”
If your property features granite countertops in the kitchen or any of the bathrooms, make sure to mention this fact. Granite countertops may not seem like the most exciting feature but many home shoppers associate granite countertops with high-quality kitchens. There is an association with professional-level kitchens and elegant hotel-style bathrooms.
Even if the countertops themselves are small or a few years old, granite construction is a big selling point for a wide variety of buyers.
“Stainless”
Stainless steel appliances and fixtures in kitchens and bathrooms have a timeless appeal. In fact, the stainless steel look is actually making a comeback with millennial homebuyers who want great looking, low maintenance home fixtures. Don’t make the mistake of thinking that buyers will just assume that your property has these fixtures installed.
After all, if you don’t mention this feature, buyers may assume that the kitchen and bathroom fixtures in your property are plain or not exciting. Make sure to include this powerful word to attract buyers who are looking to upgrade their kitchens and bathrooms.
“Landscaped”
Don’t forget to describe the beauty of your home both inside and out. Buyers who are looking for a new home want to find a place with both a great exterior and the right interior. If you take the time and effort to plant some flowers out front, decorate the porch and fertilize the yard, you’ve earned the right to describe the property as landscaped.
“Remodel”
If you’ve put some work into renovating or remodeling your home, make sure to mention this fact. Even if you’ve just performed some minor remodeling, such as installing new countertops and a new coat of paint, make sure to point this out in your home listing to attract more buyers.
“Updated”
Similar to the term “remodel”, mentioning that your property has been updated can actually drive up the amount of offers that you receive.
As with most things in life, you only get one shot to make a great first impression. For most home sellers, your home listing is that golden opportunity. If you put some work and careful thought into crafting your home listing, you might end up getting more than your asking price.